Black Friday is a fantastic opportunity for small business owners to boost sales and attract new customers. Take advantage of this event by implementing our sales ideas.

The term “Black Friday” originally referred to a financial crisis in the US but has now become a global event known for its significant discounts and deals. According to a Finder report, UK shoppers are projected to spend £3 billion during the 2023 Black Friday and Cyber Monday sales.

This year, Black Friday falls on November 24, 2023, and typically extends over the weekend, including “Cyber Monday.” Consider whether you want to offer deals throughout this entire period or focus on one specific day.

 

Here are Ava Rose Marketing’s 5 Black Friday sales ideas

 

1. Free Gift

Instead of solely focusing on discounts, reward and entice your loyal customers by offering them a free gift with their purchase. Alternatively, encourage customers to spend more by providing a free gift when they surpass a certain spending threshold.

2. Discount

Discounts are the most common sales tactic during Black Friday. Ensure that your discount is significant enough to motivate customers to make a purchase. Consider offering discounts on specific products or services or based on specific spending amounts. Determine what approach would be most beneficial for your business.

3. Competition

Running a competition is a fun way to show appreciation to your loyal customers and increase your visibility during Black Friday. Collaborate with other small businesses or social media influencers to spread the word and engage more participants.

4. Free Shipping or Postage

Offering free shipping is a compelling incentive for customers. You can choose to provide free postage on all orders or set a minimum spending threshold to qualify. This can further boost sales by encouraging customers to spend more.

5. Vouchers

Take advantage of the festive season by offering vouchers for services or a specific monetary amount. Market them as Christmas gifts for customers to purchase for their friends and family. Consider offering discounts on the vouchers or including a free gift and gift wrapping with their purchase.

 

Ensure a successful Black Friday event through proper planning and effective customer communication. Utilise email and social media channels to connect with customers, generate excitement as the event approaches, and create a sense of urgency through countdown timers on your social media and website.

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If you would like expert marketing support and advice in growing and developing your business, don’t hesitate to contact our friendly team of marketers.