Back to basics with email marketing


Email marketing can be used as a tool to raise product awareness, promotional awareness, and customer engagement between purchases. This article will show you how each of these uses works and how to use them effectively.

About email marketing


Email marketing has been around for a long time, and it’s still a very effective way of reaching customers. Email marketing has changed over time, though, and the new rules of email marketing will help you reach even more people and increase sales.

Email is one of the few ways for businesses to reach customers and engage with them in an ongoing conversation about their business needs. But it takes more than just sending out a few emails every week or month—you have to set up systems that allow your content to be created regularly on autopilot so that you can focus on other parts of your business instead of spending all day writing emails yourself!

Email marketing as a tool to raise product awareness


Email marketing is a great tool for raising awareness of new products. Consider using an email campaign to create a sense of urgency around your product launch, encouraging customers to pre-order the product before it goes on sale. You can also use email marketing to promote your product launch and get people excited about what you’re launching.

Email marketing as a tool to raise promotional awareness


Email marketing is a great tool to remind customers of your promotions. But it can also be used to remind them of upcoming promotions, or even past promotions that they may have missed. For example, if you run a sale on your online store and send out an email, but then offer the same items at a lower price the following week, you can send out another email with the new prices.

Or perhaps you’re doing a big event with 20% off all products in your store? You could send out an email before the event starts reminding people about it—and another one later when it’s over!


Email marketing as a tool to remind customers of the service your business offers


Email marketing can be used to remind customers of your service. This is a great way to keep your brand top of mind, especially if they have forgotten about you.

Here are some ideas:

  • Send an email with an invitation to a community event or fundraiser (a “meet the team” event, etc.) that’s happening soon. You don’t want people showing up unprepared!
  • Send a friendly reminder that you’re there for them. This can be as simple as an email that says, “Happy Friday!” or something more specific like “Don’t forget about our booking system—it’s the only way to get an appointment with us!”

Email marketing engages with customers between purchases


Email marketing is an excellent way to engage with customers between purchases, keep your brand top of mind, increase customer loyalty and satisfaction.

Email marketing is a great way to make sure that you’re constantly in contact with your customers. This can be done through email newsletters or any other type of email you want to send out. It also helps you stay on the minds of your customers so when it comes time for them to purchase something from you again, they will remember who their go-to company is.



Email marketing is a powerful tool for building brand awareness and increasing sales. But it’s also important to remember that email marketing isn’t all about sales. It can be used to engage with customers between purchases, remind them of your service offerings, and even serve to connect with new audiences through promotions or giveaways like we discussed above!

For marketing advice, strategy, or outsourced marketing services, feel free to contact the team at Ava Rose Marketing at .  Keep your overheads low with hourly or day rates for as much or little marketing support as you need!