Business growth can only be achieved if you have a plan. What’s more, this plan needs to be sustainable. There are so many things you need to consider when building your company’s marketing strategy since it is the very foundation of your marketing initiatives and objectives. In this blog, we aim to give you the basics of a good marketing strategy, tell you what it includes, why it is vital for a business of any size and provide you with some examples of successful marketing strategy implementations.

The Importance of Customer-Driven Marketing Strategy Steps


A robust marketing strategy will reach your target audience — this includes those who have never heard of your brand all the way to repeat customers.

Without a defined strategy, you’ll essentially be throwing things to the wall to see what sticks. And it’s costing you money, time, and resources.

There are seven key steps to crafting a successful marketing strategy:

  1. Build your marketing plan
  2. Create your buyer personas (your ideal target audience)
  3. Identify your goals
  4. Select your marketing tools
  5. Review your existing resources
  6. Audit and plan media campaigns
  7. And last but not least, execute your strategy


A plan for your online presence


In the current ‘online’ world, a marketing strategy is of crucial importance.  With the number of hours we spend online increasing dramatically, it would be foolish not to have a focused digital marketing strategy in place for your business. If you are thinking about the economy and the amount of people out there who want what you have to offer, it is paramount that you create a marketing strategy.

A marketing strategy is a written plan or guide for achieving marketing goals. Marketing strategies are typically created as a result of market analysis and are used as a tool to achieve the goals and objectives of a firm’s overall business strategy. The marketing mix is an important aspect of a well-defined marketing strategy. It includes various tools and techniques (advertising, promotion, communication, pricing and distribution) that are applied to reach your target audience in the most effective way.

Why does my company need a marketing strategy?


A marketing strategy helps a company direct its advertising money to where it will have the most impact, so it’s time to start thinking about the success it will make in 2023 for your business.  A well defined marketing strategy should in turn avoid wasted advertising spend allowing you to have spare budget for a rainy day.  It is important that regular reviews and metrics are also in place to allow you to analyse the effectiveness of your strategy and marketing campaigns.


What will Ava Rose Marketing do to help create the right marketing strategy for your business?


  1. Identify your goals
  2. Know your clients
  3. Create your message
  4. Define your budget
  5. Determine your channels (which marketing tools to use for maximum results)
  6. Measure your success

All of these are unique to your business, so each and every marketing strategy that we create is completely bespoke to you. We take the time to understand your business, and with our wide range of knowledge we will develop a strategy that will hit all those goals!

Need a marketing strategy? We can help.  Contact our friendly team for a no-obligation chat around your business and how we can potentially help you.