Target Audience breakdown

 

Let’s break down how to find your target audience. If you already have a business, hopefully this is going to be straightforward for you, because you know your clients. But if not then it can be quite tricky! Personas provide valuable insights that you can use to convey your message to the right audience at the right time. They also enable you to perform market research, targeted advertising, usability testing, and keyword research more efficiently.

 

How to create your audience personas…

 

What are audience personas? Audience personas are fictional characters who represent your target audience. They give you a way to understand and empathize with your audience, so you can better meet their needs.

 

What information to include in your audience persona…

 

  1. Age
  2. Job role
  3. Hobbies
  4. Family
  5. Demographics
  6. Behaviours
  7. Goals
  8. Challenges
  9. Interests

 

So, now you know the basics of what to include in your audience persona, you may be wondering How do I know who my target audience is?

 

The best way to find out who your target audience is, is by asking them! If you’re looking for help deciding who to market your product or service to, ask people what they want from your business. You can also look at where you get the most engagement on social media and see if there are any patterns that emerge.

 

If you don’t have any clients yet, you can just do some market research! Take some time before you establish your business to look at similar businesses in your industry or related industries and see how they’re marketing themselves and what their audiences seem to like.

 

How will an audience persona help with my business?

 

Audience personas can hold so much information, and they will not only be helpful for you but for your colleagues as well. Audience personas are especially helpful when it comes to social media you want to make sure you posting to suit them and ultimately learning what they need from you. It’s a great idea to try and understand what your clients need instead of showcasing what you offer all of the time, put yourself in their shoes – and with audience personas it’s the perfect way to do it!

 

Need some help with your own social media management? We can help.  Contact our friendly team for a no-obligation chat around your business and how we can potentially help you.