A website is a tool for your business, and the better it works, the more successful you’ll be. So how can you make sure your website is user-friendly?
It’s all about making sure that your website is easy to navigate, so that visitors can find what they’re looking for quickly—and leave when they don’t find it. The best way to do this is by creating a clear hierarchy of information and links on your home page, so that visitors know exactly where to look for what they need. Here are some tips for making sure your site is easy to read and use:
Optimize for mobile devices
If you’re going to make one change to your website, we would suggest that it would be this! Optimising your website for mobile, tablet and desktop are all equally as important. With November 2022 stats proving that 48.97% of people view websites on their phone – with this being almost half, it would be silly for your mobile website not to be up to scratch as that’s 48.97% customers potentially lost through not having an easily accessible, user-friendly mobile website.
Stick to common design elements
Try and use more commonly used design elements on your website, these are often easier to navigate as well as being simple to edit, this is great if you do your website inhouse! There are many benefits of using design themes that your website builder already has – for example some have built in SEA, they offer access to technical support, they’re easy to customise and many more benefits!
Simplify the navigation.
You want your visitors to be able to read what you have written without having any trouble understanding what it says or looking for certain words within it because they’re too small or hard to see/read (this goes for images as well). This can be accomplished by choosing an appropriate font size for each paragraph (don’t use too many different sizes), making sure there’s enough space between paragraphs so that people don’t miss anything important when scrolling through them quickly (around 10px) and making sure that images are large enough so that they’re easy on the eyes (use Photoshop if necessary).
Break up your text in blog posts
Ensuring your large pieces of witing are broken up into smaller sections will ultimately allow your audience to feel more engaged with your piece of writing. Taking the time to split your text into relevant sections, and ensure to pop a title above the section, just to be clear on what you are talking about, or what customer queries you could be answering. Further on from this, try and put yourself in the mind of one of your ideal customers – what questions would you like to hear if you were them, what fun facts about your business could be the turning point between converting into a customer from a visitor.
Don’t have the time to maintain your website?