Running social media for your small business can sometimes feel like juggling a hundred things at once. Between creating content, scheduling posts, monitoring engagement and analysing results, it’s easy to get overwhelmed. The good news? You don’t have to do it all manually, the right tools can save you time, make your marketing more effective and even help you grow your audience faster. Here are some of our top social media marketing tools that we love at Ava Rose Marketing:

  1. Canva – Design Made Simple

Visuals are everything on social media, and Canva makes creating them easy even if you’re not a designer. With the free version, you can access hundreds of templates, stock images and fonts to quickly create Instagram posts, Facebook graphics, Pinterest pins and more. The Pro version adds even more flexibility, giving you access to premium templates, brand kits, background remover, and team collaboration features. Whether you’re just starting out or ready to take your content to the next level, Canva helps you make professional-looking visuals in minutes.

  1. Metricool – Plan, Schedule and Analyse

Consistency is key in social media marketing but posting regularly can feel like a full-time job. That’s where Metricool comes in. This tool allows you to plan and schedule posts across multiple platforms, so you can spend one afternoon setting up a month’s worth of content. But it doesn’t stop there, Metricool also tracks your engagement, reach and growth metrics, helping you understand what’s working and where you can improve. Knowing which posts resonate most with your audience means you can create more of what they love, instead of guessing.

  1. Flick – Hashtag Management

Hashtags are one of the easiest ways to help your social media content reach more of the right people, but finding the right ones can be time-consuming. Flick makes it simple to research, organise and track hashtags for your Instagram posts. You can discover which hashtags drive engagement, see which ones are trending in your niche and create organised lists to use for future posts. It’s a small step that can make a big difference in expanding your reach without spending extra on ads.

  1. Google My Business – Get Found Locally

Google My Business is one of the most powerful free tools available. It ensures that when potential customers search for businesses like yours, your profile appears with up-to-date information such as your location, opening hours, website and contact details. You can also share updates, promotions and photos to keep your profile engaging. Best of all, happy customers can leave reviews boosting your credibility and making you more discoverable in local searches.

Social media marketing doesn’t have to be complicated or time-consuming. With the right tools you can streamline your process and focus on what really matters connecting with your audience and growing your business.

If you’d like more guidance on making the most of your social media or creating a strategy tailored to your business, get in touch with the Ava Rose Marketing team today.